Want to know the real value of your sponsorships?

Cakemix™ is the only tool on the market with the power to aggregate and evaluate hundreds of sponsorship assets from all sources and provide market-specific value. Its sophisticated blend gives you the insight to realign your portfolio, invest strategically and save on sponsorship rights fees.

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Evaluate sponsorship deals in house

Cakemix is built to pinpoint the exact value of all sponsorship assets to build a solid business case, compare deals, and support your negotiation with data.

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How it works

Take control of sponsorship valuation

Get in the driver's seat and get the most accurate
sponsorship value.

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Evaluate all assets

Cakemix calculates the value of assets from social media, digital ads, traditional media and on-site assets.

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Get key metrics instantly

Get everything you need to build a business case or be better prepared to negotiate.

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Track value before and after delivery

Evaluate proposals before and after signing the deal to see if your brand got all of the value it was promised.

Schedule time with us
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Benefits

Get dependable data quickly

Harness the power of the world’s leading
sponsorship valuation solution and pinpoint the
exact value of sponsorship proposals.

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100+ visibility assets
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Geo-targeted media values
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Comparative reporting
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Instant reporting
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Multiple profiles for different markets or brands
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Training
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Benchmarks and industry averages
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Hosting

The data behind
the dollars

Relevance index

Instantly assess whether your brand is aligned with the property using Cakemix’s baked-in relevance measurement, based on scientific research.

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Audience analysis

To support its growth, your brand must reach the right audience through its sponsorship investments. Cakemix gives you a clear measurement of the target-audience alignment.

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Industry benchmarks

How is the property performing against others? Compare metrics to industry benchmarks. Use the data to compare multiple deals.

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Plans

Leverage our data the way you want

CakeMix is the most comprehensive
sponsorship valuation software to achieve your
sponsorship ROI.

Project-based

Project-based valuation report

We’ll support your individual evaluation projects with a blend of Cakemix and our team’s in-depth knowledge.

From $9,500

Based on scope of property

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Annual licence

Unlimited licence

Get unlimited access to CakeMix for pre- and post sponsorship valuation of new proposals or existing agreements.

On demand

Annual fee per market based on number of users

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Annual licence

Full turnkey
solution

This subscription-based service will handle end-to-end valuation, from data entry to the sleek PDF reports sent directly to your inbox.

On demand

Monthly fee based on volume

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Ready to make your play?

Talk with our team